M

BD Pipeline

As of Sep 18, 2026, 9:00 AM ET

EverQuote's $750,000 is Matthew's own early sizing, not a quoted or proposed price. It carries $75,000 of the weighted total on its own, so roughly half of the headline number rests on a figure nobody outside this CRM has seen.

Write the Athos Phase II proposal. It is $99,000, the largest firm number in the book, Chuck Haling has already asked for it, and it is weighted at 40% against a document that does not exist yet - $39,600 of the $155,450 weighted total is sitting on Matthew's desk, not a prospect's.

7
Live opportunities
$155,450
Weighted pipeline
1
Proposals out - $9,500
930
Leads on bench

Live opportunities

OpportunityStageContactDeal value WeightedLast touchBall in court / next step
Product Development Squad
EverQuote
Engaged Jayme Mendal
CEO
$750,000
tentative
$75,000 Sep 16
2d
Matthew. Scope and shape the squad, then decide what a proposal covers. No scope document, no proposal, no close date.
Athos Phase II
Athos Commerce
Active Mark Heinkel
CFO
$99,000
$33k x 3 mo
$39,600 Jul 29
51d
Matthew. Chuck Haling asked for the proposal and it is not written. The 51 days is Mark's own thread; the relationship runs live through Chuck.
MaaS pilot
Jobber
Active Matt Kaplan
SVP Product
$75,000
placeholder
$30,000 Aug 24
25d
Michael Luu. Revised SOW owed after the Sep 16 call. Matthew quoted $140,000 on Sep 15 against a $50,000 original; 75,000 is his deliberate mid-point until paper lands.
PG Advisory engagement
ButterflyMX
Active Agata Bugaj
CPO
$20,000 $8,000 Sep 14
4d
Matthew. Chase 2 days overdue Silent 13 days on the Sep 5 one-pager and the week-of-Sep-14 call never happened. Draft is written and unsent.
Competitor Teardown
Jobber
Proposal out Vince Yang
Senior PM
$9,500 $2,850 Sep 3
15d
Jobber. Proposal is out and awaiting a response. Second live Jobber deal, separate from the MaaS pilot above.
PSG portfolio channel
PSG
Engaged Marc Jenkins
Sr. Advisor
no est. value - Aug 12
37d
Nobody, deliberately. On hold at Matthew's instruction until Athos Phase I is completely secured. Marc is the Athos exec sponsor. Inbound still answered normally.
Advisory seat
DirectBooker
Engaged Sanjay Vakil
Cofounder and CEO
no est. value - Aug 29
20d
Nobody. Stage query open BD stood down on Matthew's instruction - the relationship is PR's now - but the record still reads Engaged, so the pipeline counts a deal no one is working.

Recently won

EngagementContactValueClosed
Phase I, Interim Product Leader
Athos Commerce
Chuck Haling$100,000Jul 23
Executive coaching, 6-month term
USAFacts
Emily Creeden$10,000Jul 30

Do this week

  1. Write the Athos Phase II proposal. $99,000 at three months, the client asked for it, and it is the largest firm number in the book. Everything else on this page can wait a week; this cannot.
  2. Send the Agata Bugaj chase. Already drafted, already two days past its own timing rule, and the thread has been silent 13 days. One chase, then the ball stays with her.
  3. Put a real number on the EverQuote squad, or mark it as a placeholder. At $750,000 it is 48% of the weighted pipeline on a figure that has never left this CRM.
  4. Settle the DirectBooker stage. It reads Engaged while BD is stood down, which counts a deal nobody is working.

Source. Folk CRM, Contacts group. Live opportunities are the records at Status Active or Engaged; Nurture, Unqualified and Lead are excluded, as is any Closed-won row without a deal value.

Weighting. Deal value times the stage win-probability scheme in context/crm-workflow.md. Proposal out is a sent proposal rather than a Status value, read from the record. Only opportunities carrying a deal value contribute, and two rows here carry none, so the weighted figure understates.

Last touch. Folk's logged interaction timestamp for that contact. CRM entries written during the run are not counted as touches, which is why several rows edited today still show an older date.

Two deals at one company. Jobber carries the MaaS pilot and the Competitor Teardown on two different contacts because Folk holds one deal value per person. They are separate rows, not a duplicate.

One figure in dispute. ButterflyMX reads Active in Folk while its own notes say the stage should be Engaged. It is weighted at Active pending Matthew's call, which is the difference between $8,000 and $2,000.