Blog Audit - matthewmamet.com

Weekly snapshot - generated Aug 7, 2026 - point-in-time, refreshed each run

Bottom line: Search reach is at a near-record high (1,959 impressions, +78% over baseline) but on-site sessions are flat. The one lever this week is CTR - rewrite titles and meta on the posts winning impressions so reach converts to clicks.

Priorities this week

High

Rewrite titles and meta on the impression-gaining blog posts.

GSC impressions hit a near-record 1,959 the week of Jul 27 (+78% over baseline) while GA4 sessions stayed flat at ~120-146. The gap is CTR, not reach - the single highest-leverage traffic lever this week is sharper SERP titles and meta descriptions on the posts winning impressions.

High

Clear the 3 AI-flagged pages with a human rewrite pass.

"Pages have high AI content levels" has held at 3 URLs for six straight audits with no progress. This is the one hard success metric off zero - schedule the review-and-rewrite pass to close it.

Medium

Fix the intros on three flyby posts: /blog/openclaw-setup-guide/, /blog/product-review-meeting/, /blog/product-strategy/.

Each pulls real sessions (13, 9, 8 over 28 days) but near-zero active time (0.3s, 0.9s, 4.5s) - readers land and leave. Tighten the opening and add an above-the-fold hook so the visit converts to a read.

Medium

Double down on the highest-engagement posts - internal-link into the CTR fixes and model new posts on them.

/blog/how-to-improve-team-culture/ (204s), /blog/a-no-bs-guide...overemployed/ (143s), /blog/framework-for-growth/ (140s), and /blog/ai-agents-replacing-comparison-marketplaces/ (136s) hold attention. Link them into the title/meta rewrites and use them as templates.

Maintain

Hold the weekly publishing cadence.

The Jul 13-20-27 climb (1,541 to 1,605 to 1,959 impressions) tracks the renewed cadence - it is working on reach. Keep shipping weekly while the CTR fixes convert reach into sessions.

Key numbers

1,959

GSC impressions / wk

+78% vs ~1,100 baseline (wk Jul 27)

140

GA4 sessions / wk

flat 120-146 while impressions climb (wk Jul 27)

Clarity human sessions

3-day window Aug 5-7; friction 2 minor (2 dead clicks)

AI-flagged pages

6th audit stuck above 0 - needs rewrite pass

100

Ahrefs health score

Aug 5 crawl, 248 URLs, 0 real errors

Trends - last 5 months (Mon-start weeks)

GSC weekly impressions

Climbing back above the ~1,100 baseline; Jul 27 near-record. Trailing week grey = partial.

GA4 weekly sessions

Flat in a 120-200 band while impressions climb - the CTR gap. Trailing week grey = partial.

Page-level signal - last 28 days (GA4)

URL	Sessions	Avg active	Signal
/	196	22s	Home hub
/blog/directly-responsible-individuals/	21	91s	Top engagement
/blog/ai-agents-replacing-comparison-marketplaces/	13	136s	Top engagement
/blog/career-ladder-examples/	13	12s	Skims
/blog/openclaw-setup-guide/	13	0s	Leaking - fix intro
/blog/product-backlog-examples/	12	78s	Holds attention
/media-kit/	10	27s	Moderate
/blog/	9	5s	Index hub
/blog/how-to-improve-team-culture/	9	204s	Top engagement
/blog/product-review-meeting/	9	1s	Leaking - fix intro
/blog/a-no-bs-guide-to-spotting-overemployed-remote-workers-and-handling-it-like-a-pro/	8	143s	Top engagement
/blog/product-strategy/	8	4s	Leaking - fix intro
/blog/framework-for-growth/	7	140s	Top engagement
/blog/working-with-founders/	7	102s	Top engagement
/blog/product-management-career-ladder/	6	12s	Skims

User behavior detail (Clarity)

Accumulating non-overlapping 3-day samples. Stored: 1 sample - 20 human sessions to date, 2 cumulative friction events.

Window	Human	Bots	Dead	Rage	Error	Script	Quickbk	Excess scroll
Aug 5-7	20	17	2	0	0	0	0	0

URL (latest sample)	Scroll	Active	Total open	Read signal
/	34%	35s	98s	Moderate
/blog/product-review-meeting/	24%	9s	500s	Skim
/p/a45cf04a-d473-4115-84e6-ffa9b7249055/?member_status=free	26%	21s	22s	Moderate
/blog/directly-responsible-individuals/	0%	0s	0s	Skim
/blog/a-no-bs-guide-to-spotting-overemployed-remote-workers-and-handling-it-like-a-pro/	81%	116s	116s	Deep read
/blog/	59%	3s	3s	Skim
/blog/misaligned-incentives-are-almost-always-behind-misaligned-teams/	0%	0s	0s	Skim
/blog/openclaw-setup-guide/	10%	2s	191s	Idle - left open
/blog/career-ladder-examples/	92%	27s	27s	Deep read
/media-kit/	63%	23s	23s	Deep read
/blog/agile-leadership-training/	0%	0s	0s	Skim
/blog/shaping-the-supply-and-demand-product-organization/	0%	0s	0s	Skim
/blog/leadership-skills-for-executives/	0%	0s	0s	Skim
/#testimonials	60%	5s	6s	Skim
/blog/product-owner-vs-product-manager/	15%	6s	7s	Skim
/blog/product-backlog-examples/	60%	13s	13s	Moderate
/blog/graceful-exits/	0%	0s	0s	Skim
/blog/product-org-structure/	0%	0s	0s	Skim
/blog/how-to-build-high-performing-teams/	0%	0s	0s	Skim
/blog/the-future-of-marketplaces/	0%	0s	0s	Skim
/blog/why-jeff-bezos-meeting-method-is-the-best-way-to-drive-real-innovation/	0%	0s	0s	Skim

Operational

Ahrefs crawl: Aug 5, 2026 - health 100 - 248 URLs - 1 error (0 affected URLs), 154 warnings, 164 notices (115 IndexNow queue).

GSC (Search Console API, sc-domain:matthewmamet.com): data through Aug 5 (2-3 day lag). GA4 (property 464118885): data through Aug 7 (~1 day lag). Weeks aggregated Mon-start client-side; trailing week partial.

Clarity: read from context/clarity-history.json (owned by clarity-collector). Latest sample Aug 5-7. Clarity exports 1-3 days only - a UX tripwire, not a trend.

Self-contained snapshot: inline CSS and static SVG, no external assets. Regenerated weekly by the blog-audit-refresh routine.